This made me so happy to see. Making boring things, that you know you should do, into fun things that you WANT to do.
Volkswagen made, from what I can tell, 3 videos about 3 boring things we do and made them fun. They are, taking the stairs instead of the escelator, recycling your bottles and throwing trash. The ideas are brilliant and simple!
This is so inspirering for me as a designer. Making a task more than just functional. Why can’t everything be fun?!
http://www.divinecaroline.com/22349/86367-fun-theory
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